January 2010

Want more from your new product launches-
Three mistakes to avoid.

It’s amazing really. The average company spends 3.6% of net sales (which can exceed 40% or more of their EBIT) on R&D, but only 50% are satisfied with what they get in return. For many industrial or B2B companies, the new product bottleneck occurs at market launch. When this happens, they spend significantly on new [...]

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What customers want –
and why you should never ask

Most companies have more new product ideas than they have people to pursue them, but half still struggle with new products that underperform in the market. So how can you identify the most important new product ideas – the ones that customers want and will buy? How do you know what customers want? The simple [...]

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