March 2010

Doubling speed to market: the TOC approach – Part 2

If you haven’t had the chance to check it out yet, Joe Dagger’s Business 901 blog focuses on applications of Lean principles to marketing. But I had the chance to appear on his Business 901 podcast to talk about applying TOC’s continuous improvement approach to innovation. Yesterday I shared Part 1. Today in Part 2 [...]

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Doubling speed to market: the TOC approach – Part 1

I recently had the pleasure of doing an interview on increasing new product throughput by applying Theory of Constraints to the innovation process. It was for Joe Dagger’s Business 901 podcast.  Joe normally focuses on applying Lean methodologies to marketing, but he’s big on the subject of innovation and has recently been expanding his reach [...]

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Maximize new product profits by pricing for value – a B2B perspective

The subject of pricing makes most people uncomfortable – including those involved with new products. No surprise there since many organizations keep the responsibility for pricing in either finance or product management. But not including pricing strategy as a key, early element of your new product process is a serious mistake that leaves money on [...]

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Six questions when no one wants to change

Why is change  so hard – in innovation or otherwise? Most people will tell you that it’s because people naturally resist change. But I really like Eli Goldratt’s response to this argument: If a very wealthy person that you knew and trusted offered you a huge sum of money, say $100 million, with no strings [...]

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