Have you seen the commercials yet for Sharp’s new four color TV’s. You know, the ones with George Takei, Star Trek’s Mr. Sulu, dressed up like some kind of TV scientist while delivering his campy trademark “Oh My!” Wondering what it has to do with development of new products? It’s just one of many recent [...]
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A frustrated business executive recently asked me to help diagnose his company’s new product development processes. They had taken several new products most of the way through design only to have to go back and revise the design, and he felt like they were starting to go in circles. When I asked what had caused [...]
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