The VP of marketing at an engineered products client recently asked me a great question. “If our constraint is the ability to develop new products, would you recommend we purposely slow the flow of new opportunities?” Let’s look more closely at the situation. First, this company manufacturers highly customized OEM parts that often requires pushing [...]
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Someone recently asked me to contribute an article on my thoughts around what the single most important development in innovation methodology was. Not to take a contrary view, but I had to tell them that there wasn’t one. Don’t misunderstand—there are numerous innovation tools, theories and approaches that I incorporate into my practice. Open Innovation, [...]
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