I recently spoke with a company that was terribly frustrated by the results of their new product innovation process. Or should I say the lack of results – because they readily admitted that projects never finish on time and rarely deliver even half of what they project. Even so, this was a successful company whose [...]
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Many companies write old markets off – relegating them to either cash cow or harvest status. How can you blame them? They keep investing and don’t see any return so the easy thing to do is to tell yourself that it’s a “mature market.” One where new product or service innovation just won’t provide the [...]
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