Customer Focus

9 Proven ways to find unmet customer needs

If your organization’s growth is constrained by not generating enough valuable new opportunities, you need to either improve the quantity or the quality of your time in the marketplace (or potential marketplace). Once you are out there, here are nine ways to find unmet needs that you might be able to solve. 1.  Ask people [...]

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What are you feeding R&D?

As you kick-off your growth efforts for this year, have you given any consideration to what you should be feeding the teams in your new product development process? Just as we all need to start the day off with a healthy breakfast and limit our intake of junk food, your new product development efforts will [...]

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Innovators field guide to finding unmet customer needs

Several posts back, I talked about three steps to jolt your innovation.  One of the suggestions was getting into the customer’s environment to find unmet customer needs and unmet market needs.  This post continues to build on the customer value lens approach by outlining six of the essential elements to conducting customer visits in B2B [...]

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Doubling speed to market: the TOC approach – Part 2

If you haven’t had the chance to check it out yet, Joe Dagger’s Business 901 blog focuses on applications of Lean principles to marketing. But I had the chance to appear on his Business 901 podcast to talk about applying TOC’s continuous improvement approach to innovation. Yesterday I shared Part 1. Today in Part 2 [...]

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