Finding New Product Opportunities

Six questions for unlocking the potential in your new product programs

Part 3 in a Series – Click here for Part 1 or Part 2 Click here if to view a PDF of this article While TOC has provided the Critical Chain approach for the planning and execution of projects, this doesn’t help determine which projects, especially for new products, present the best opportunities. Here Eli [...]

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9 Proven ways to find unmet customer needs

If your organization’s growth is constrained by not generating enough valuable new opportunities, you need to either improve the quantity or the quality of your time in the marketplace (or potential marketplace). Once you are out there, here are nine ways to find unmet needs that you might be able to solve. 1.  Ask people [...]

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What are you feeding R&D?

As you kick-off your growth efforts for this year, have you given any consideration to what you should be feeding the teams in your new product development process? Just as we all need to start the day off with a healthy breakfast and limit our intake of junk food, your new product development efforts will [...]

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Invisible gorilla of unmet customer needs

In their new book, The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, Chabris and Simons share a story where study participants were tasked with counting the number of times a basketball was passed during a one-minute film shown in the YouTube clip below. Halfway through the film, someone in a gorilla suit walks [...]

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Naked Innovation – three fears that mask opportunity

Patrick Lencioni’s new business fable,  Getting Naked is a short, but thoroughly enjoyable read about how being open, vulnerable, and transparent can help consultants and service companies do a better job for their clients. But it got me thinking beyond that: “Doesn’t getting naked benefit product companies too? Can’t new product innovators uncover more unmet [...]

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