New Product Launch

Make a Little – Sell a Little – Commercial Experimentation

In case you’re not familiar with 3M’s “make a little – sell a little” philosophy, I’ve always found it very useful when launching new to the world products. When dealing with new markets or what Clayton Christensen calls “competing against non-consumption,” any pretense that you can know the market size and scale the supply chain [...]

Print Friendly
0 comments Read the full article →

When selling your new product is your constraint

In a recent Fast Company article and video on Open Forum, Dan & Chip Heath, co-authors of Made to Stick, look at how to explain what your innovation is and what it does. If ideas aren’t accepted they can die quickly, and there’s a lot riding on getting it right. From a TOC or critical chain [...]

Print Friendly
0 comments Read the full article →