Pricing and Value

Six questions for unlocking the potential in your new product programs

Part 3 in a Series – Click here for Part 1 or Part 2 Click here if to view a PDF of this article While TOC has provided the Critical Chain approach for the planning and execution of projects, this doesn’t help determine which projects, especially for new products, present the best opportunities. Here Eli [...]

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On the value of new technology

This is the second installment in a series of posts by Eli Schragenheim on how Theory of Constraints can contribute to the quantification of the value a new technology can bring to new product applications. It builds on the first which covered how to choose a project. The relevancy of the perception of value to [...]

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Low prices work – If you’re Walmart

How many think that what something costs should determine its price?  Probably quite a few of you.  This paradigm might work if you are the buyer, but is costing you lots if you allow it to operate on the selling side of your business.  No one wants to do all the work accelerating product development [...]

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