What are late new product launches costing you? I recently saw that missing the launch date for their 3D Gameboy is costing Nintendo $1Billion in lost profits by missing the Christmas buying season. When Nintendo issued the profit warning cutting it’s fiscal 2011 profit forecast that news wiped out 10% of the stocks value in [...]
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The VP of marketing at an engineered products client recently asked me a great question. “If our constraint is the ability to develop new products, would you recommend we purposely slow the flow of new opportunities?” Let’s look more closely at the situation. First, this company manufacturers highly customized OEM parts that often requires pushing [...]
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