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SMALL CHANGES – BIG NEW PRODUCT RESULTS

Do new products take too long to develop and fail to deliver the bottom-line impact you need? Accelerate your growth with the simple, but powerful, concepts Mike Dalton shares in Simplifying Innovation. Strategies that you can use to identify your innovation bottleneck–the place where you’ll see the most impact in new product growth.

“An innovative approach that can help any company find the 80/20 spike they need to drive new product growth”

Richard Koch, best-selling author, The 80/20 Principle

As the story in this provocative business novel unfolds, you’ll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of  the 5-Step Guided Innovation System to:

• Fill your pipeline with profitably growing new products
• Finish new products programs on time and on budget
• Select winners so resources aren’t wasted on canceled projects
• Focus on creating value for customers & shareholders
• Hit your new product sales targets more consistently

“Like jet fuel for companies that want to propel their growth.”

Ed Petkus, VP – New Products & Engineering,

Hawker-Beechcraft Aviation

Mike Dalton’s innovation improvement framework was sharpened over 24 years of product development, marketing and executive leadership at the multi-billion dollar SC Johnson family of companies. Mike is also the founder of Guided Innovation Group, whose simple mission is helping companies turn their new product innovation into bottom-line impact.

“An elegant solution for any company trying to get more out of their R&D investment. A refreshingly original approach that is a must for any executive’s library.”

Matthew E. May, author of The Elegant Solution:

Toyota’s Formula for Mastering Innovation