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Customer Value Lens

Innovators field guide to finding unmet customer needs

Several posts back, I talked about three steps to jolt your innovation.  One of the suggestions was getting into the customer’s environment to find unmet customer needs and unmet market needs.  This post continues to build on the customer value lens approach by outlining six of the essential elements to conducting customer visits in B2B [...]

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Doubling speed to market: the TOC approach – Part 3

Here’s Part 3 of my interview with Business 901′s Joe Dagger where we discussed open innovation as a tool to elevate the innovation bottleneck. If you’re not familiar with Goldratt’s Theory of Constraints, Elevate is step 4 of his 5 focusing steps. While the first 3 steps are focused on better utilizing your existing capacity, [...]

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Doubling speed to market: the TOC approach – Part 2

If you haven’t had the chance to check it out yet, Joe Dagger’s Business 901 blog focuses on applications of Lean principles to marketing. But I had the chance to appear on his Business 901 podcast to talk about applying TOC’s continuous improvement approach to innovation. Yesterday I shared Part 1. Today in Part 2 [...]

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