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Marketing

Language that sells

You may have the greatest new product or service in the world, but if you can’t get buyers’ attention and communicate in their language, you will struggle with accelerating new product development. Here are four levels that your marketing and sales must follow to effectively capture customers’ attention and lead them through the buying process. [...]

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Doubling speed to market: the TOC approach – Part 2

If you haven’t had the chance to check it out yet, Joe Dagger’s Business 901 blog focuses on applications of Lean principles to marketing. But I had the chance to appear on his Business 901 podcast to talk about applying TOC’s continuous improvement approach to innovation. Yesterday I shared Part 1. Today in Part 2 [...]

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