New Product Innovators

Language that sells

You may have the greatest new product or service in the world, but if you can’t get buyers’ attention and communicate in their language, you will struggle with accelerating new product development. Here are four levels that your marketing and sales must follow to effectively capture customers’ attention and lead them through the buying process. [...]

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Naked Innovation – three fears that mask opportunity

Patrick Lencioni’s new business fable,  Getting Naked is a short, but thoroughly enjoyable read about how being open, vulnerable, and transparent can help consultants and service companies do a better job for their clients. But it got me thinking beyond that: “Doesn’t getting naked benefit product companies too? Can’t new product innovators uncover more unmet [...]

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