new product requirements

What mistakes do you think Apple made?

It’s rare to see Apple make a mistake, and while the press is having a field day with the  current iPhone 4 issues, it’s unlikely this will be any more than a tiny little bump in the road for Mr. Jobs and company. But for the rest of us, the most interesting part could be [...]

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Can your innovation be too flexible?

A frustrated business executive recently asked me to help diagnose his company’s new product development processes. They had taken several new products most of the way through design only to have to go back and revise the design, and he felt  like they were starting to go in circles. When I asked what had caused [...]

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