It’s rare to see Apple make a mistake, and while the press is having a field day with the current iPhone 4 issues, it’s unlikely this will be any more than a tiny little bump in the road for Mr. Jobs and company. But for the rest of us, the most interesting part could be [...]
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You may have the greatest new product or service in the world, but if you can’t get buyers’ attention and communicate in their language, you will struggle with accelerating new product development. Here are four levels that your marketing and sales must follow to effectively capture customers’ attention and lead them through the buying process. [...]
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