Posts tagged as:

Unmet Needs

Jolt your new product results

Looking for a way to accelerate your new product results and get more from your new product processes? Here are three steps you can take to caffeinate your innovation. 1.    Narrow your focus While concentrating too hard on one thing can cause you to mistake the forest for the trees, that’s hardly the problems in [...]

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Invisible gorilla of unmet customer needs

In their new book, The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, Chabris and Simons share a story where study participants were tasked with counting the number of times a basketball was passed during a one-minute film shown in the YouTube clip below. Halfway through the film, someone in a gorilla suit walks [...]

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Naked Innovation – three fears that mask opportunity

Patrick Lencioni’s new business fable,  Getting Naked is a short, but thoroughly enjoyable read about how being open, vulnerable, and transparent can help consultants and service companies do a better job for their clients. But it got me thinking beyond that: “Doesn’t getting naked benefit product companies too? Can’t new product innovators uncover more unmet [...]

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